Services
Five ways to make a company legible.
01
Brand voice
A written system for how a company sounds — including how it sounds when it is unsure. Two pages, not forty. Delivered with the twenty sentences that prove it.
Voice document · Sentence library · Rollout session
02
Ghostwriting
Essays, founder letters, keynotes and posts written from your voice, usually built from recorded conversations rather than briefs.
Interviews · Drafts · Two revision rounds
03
Editorial strategy
What to publish, how often, and — more usefully — what to stop publishing. Includes the calendar and the argument for killing half of it.
Audit · Calendar · Editorial standards
04
Long-form & essays
Reported and argued pieces of two to five thousand words, for companies that want to be read rather than indexed.
Research · Structure · Full draft
05
Naming & messaging
Names, taglines, and the paragraph underneath. The smallest amount of language a company can launch with.
Candidates · Testing · Final ten words
How it goes
Week one
We talk, and we record it. You send everything you have already written, including the parts you are embarrassed by.
Week two to four
Drafts. Ours are shorter than you expect and arrive with the cuts marked, so you can argue with them.
Week five
Two revision rounds, then hand-off — with a short document explaining every decision that is not obvious.